Stamp card, points card or paid membership: which loyalty card to choose

By The Digicard team · Updated · Read as Markdown

The short answer

Choose a stamp card if customers buy roughly the same thing each visit, a points card if what they spend varies a lot, and a paid membership if customers prepay for a set of sessions or a term.

Stamp card

Best for: cafés, bakeries, barbers, car washes: a visit is a visit.

  • One stamp per visit, or more for a bigger service, for example two stamps for a two-hour session.
  • Rewards at set counts, such as a free drink at 10 stamps. Customers can earn several rewards on one card.
  • Stamps can expire a set time after they were earned.

Points card

Best for: restaurants, retail and anywhere the bill varies.

  • Points from what the customer spends, or a set number per action.
  • Rewards customers redeem with their points, and tiers they climb as they earn.
  • Points can expire a set time after they were earned.

Best for: gyms, studios, salons and spas that sell packages.

  • The customer buys a term, and prepaid sessions draw down as they use them.
  • They also earn points on what they spend.
  • Packages come from your reward inventory, so each sale draws that branch's stock.
  • The card stops working at the end of the term.

Questions

Can I change the reward later?

Yes. A change to the rewards applies to every card already issued, without customers re-adding the card.

Can one business run more than one card?

Yes. Each card design has its own sign-up link, so you can run a stamp card for coffee and a membership for classes.